Slip into island culture with the timeless charm of the Aloha shirt — a true Hawaiian icon. These colorful shirts first appeared in the 1920s and 1930s, when local tailors in Honolulu began sewing shirts using leftover kimono and yukata fabric. The results were light, breezy, and perfect for life in the tropics.
🌞 The First Aloha Shirts
In June 1935, a Honolulu shirtmaker named Musa-Shiya ran the first ad for what he called “Aloha shirts.” Not long after, retailer Ellery Chun began mass-producing them and officially trademarked the term “Aloha Shirt.” What started as a niche island garment quickly captured the spirit of paradise with every stitch.
🌺 From Office Wear to Cultural Staple
In 1966, “Aloha Fridays” were introduced — a brilliant idea that encouraged Hawaii’s workers to wear aloha shirts to the office. It quickly became a weekly tradition, inspiring the birth of Casual Fridays across the mainland.
Over time, styles evolved. Reverse prints and matched-pocket designs gave the shirt a more refined, understated feel, especially in business settings. Still, every aloha shirt continued to reflect the rich, natural beauty of the islands — hibiscus flowers, palm trees, canoes, waves, and traditional kapa patterns.
🎬 Hollywood's Love Affair
The aloha shirt’s popularity skyrocketed after appearances in films and on celebrities. From Elvis in Blue Hawaii to Montgomery Clift in From Here to Eternity, the shirt became a symbol of carefree island living. Even U.S. Presidents Truman and Eisenhower famously wore them, giving the garment nationwide recognition.
🌈 Why the Aloha Shirt Still Matters
Today, the aloha shirt represents more than just fashion. It's a symbol of island identity, laid-back joy, and multi-cultural roots. Its appeal lies in:
- Lightweight cotton and silky rayon fabrics
- Locally inspired art and tropical scenes
- The perfect balance of comfort and character
🌴 Alohaz: Keeping the Tradition Alive
At Alohaz, we take pride in continuing this beloved tradition. Our aloha shirts are sewn locally in Honolulu using real coconut buttons and authentic Hawaiian fabrics. Whether you’re dressing up for Aloha Friday, a luau, or just a sunny afternoon stroll — our shirts bring the aloha spirit wherever you go.
Ready to wear a piece of Hawaiian history? Shop our Aloha Shirts — made in Hawaii with love.